Hard-won insight. No fluff.
Essays from the Praxis partners — the patterns behind twenty years of building companies, written for the founder in the middle of one.
The first enterprise sale doesn't validate your product.
It validates a person's willingness to take a risk on you. The difference decides what you should build next.
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Vidya Niwas Khetawat · Fractional CFOYour financial model is wrong before you start.
The question isn't whether the numbers are right. It's whether the model survives the questions an investor will actually ask.
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Deepak Tyagi · Fractional CTOWhy most founders hire the wrong engineer first.
The first engineer isn't the tenth. Hiring for the team you have instead of the system you'll need is the expensive version.
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Deepak Tyagi · Fractional CTOThree decisions that become catastrophically expensive to reverse.
Database architecture, authentication design, API structure — trivial at 100 users, a different story at 10,000.
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One conversation. 45 minutes.
Bring the problem as it actually is — not the polished version. We’ll tell you what we see, what we’d do about it, and whether there’s a fit.
Praxis takes 4–5 founders per year. If there’s capacity, there’s a conversation.