The record

The work

The Praxis record spans two firm-level engagements, ₹2,000Cr in enterprise GTV and institutional credit infrastructure across six APAC markets, and the named work of its three partners: Fortune 500 enterprise GTM, 20+ production systems across six countries, and Zaggle’s NSE IPO.

Firm-level. Pattern-level.

Two engagements, anonymised at client request. The outcomes are attributable. The pattern is the point.

B2B SaaS · Enterprise Revenue Build

Zero-to-one enterprise sales organisation. ₹2,000Cr GTV. 24+ F500 mandates.

An IPO-bound B2B SaaS company selling through five business heads pitching five different products at the same enterprise buyer: no single voice, no institutional buying logic. Built the specialised Enterprise Growth Unit from the ground up: one organisation-to-organisation narrative, value-led not product-led, backed by real-time CRM intelligence, the function that closed Deloitte, EY, Marsh McLennan, KPMG, and Uber.

₹2,000Cr
GTV generated
24+
F500 mandates
4
Big 4 & global broker relationships
FinTech · APAC Credit Infrastructure

Institutional credit infrastructure across six APAC markets. Tata Capital 5×. HSBC global.

A FinTech platform with alternate data capability and no institutional market presence across APAC. Built the joint GTM architecture and the technical integration stack: TransUnion DecisionEdge, AI underwriting, alternate data monitoring.

5×
Tata Capital lending ceiling
6
APAC markets activated
Global
HSBC India → worldwide
The named record · Fractional CGO

Arun Tyagi

Not what was closed. What changed.

01

TransUnion × Biz2Credit

Institutional credit infrastructure and multi-market GTM across APAC. Tata Capital restructured its lending ceiling from ₹300Cr to ₹1,500Cr in 18 months. HSBC India adopted the model globally.

₹1,200Cr
Portfolio growth
6
APAC markets
4
Global institutions
02

Marsh McLennan × Zaggle

The first global partnership between an Indian spend automation provider and the world's largest insurance broker, structured across all four Marsh McLennan brands.

1st
Of its kind in Indian fintech
4
Marsh McLennan brands
30%
GTM growth projected at signing
03

Carlsberg × Zaggle

Transaction-level card and MCC controls, a structural change to how supplier relationships are managed.

1.5%
Vendor spend reduction
3×
Faster reconciliation
100%
Transaction-level MCC controls
04

PaperMynt

Founded. A full-stack spend management and audit automation platform: Tata Croma paperless across North India, Adidas scaled from 3 stores to 120 in 18 months.

3→120
Adidas stores in 18 months
20%
Operating cost reduction
0→1
No backing. Institutional adoption.
05

Microsoft × Adobe · OgreLogic

Co-founded. Plug-and-play integration between Microsoft ERP and Adobe Commerce Cloud, rolled out across the US, MENA, and APAC.

3×
Faster go-live
1.5×
Adobe India revenue
Global
Rollout

Full profile: Arun Tyagi →

The named record · Fractional CTO

Deepak Tyagi

Five engagements. What the CTO actually changed.

01

India's first friendship app

Consultant CTO from a blank repository: full product architecture, the AI matching engine, subscription infrastructure, and the security and compliance stack across India, the US, and Singapore.

1.5M+
Downloads, India and USA
100K
Users within first month of launch
0→30→10
Team built up, automated down, same output
02

Starcar Germany

Revenue operations system for a national car rental network: daily competitor rate ingestion, fleet utilisation, and a degression logic engine codifying Starcar's exact revenue model.

15
Stations
Daily
Competitor intelligence
Zero
Platform replacement
03

Maharashtra SSC Board

Government edtech platform for the grade 1–10 curriculum: a low-bandwidth student app, admin and reporting panels, and concurrent examination infrastructure for simultaneous mass test-taking.

Gr 1–10
Curriculum covered
3
Surfaces shipped
Rural
Marathi-medium reach
04

NDIS compliance platform

Healthcare SaaS for disability services in Australia: participant management, care plans, shift notes and incident reporting, funding claim generation aligned to NDIS price guides.

NDIS
Price-guide aligned claims
Audit
Ready records by design
AU
Australian market
05

Project Hydro + Crosspay

Blockchain payment rails and global money transfer infrastructure: Ethereum wallet APIs, gas-free meta-transactions, a Plasma bridge contract, and the KYC layer through to Crosspay's London frontend.

10,000
Developer community
150
Countries
2
Live products: Hydro USA, Crosspay UK

Full profile: Deepak Tyagi →

The named record · Fractional CFO

Vidya Niwas Khetawat

In the room. Before it mattered.

Case studies coming. The record speaks through the IPO, the exit, and the companies currently being built.

01 · Public markets

Zaggle · NSE IPO

Full IPO financial architecture · Investor relations · NSE listing

02 · Exit

Clean Energy Startup Exit

Financial structuring for investability · Successful exit transaction

Full profile: Vidya Niwas Khetawat →

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