The record

The work

The Praxis record spans two firm-level engagements — ₹2,000Cr in enterprise GTV and institutional credit infrastructure across six APAC markets — and the named work of its three partners: Fortune 500 enterprise GTM, 20+ production systems across six countries, and Zaggle’s NSE IPO.

Firm-level. Pattern-level.

Two engagements, anonymised at client request. The outcomes are attributable. The pattern is the point.

B2B SaaS · Enterprise Revenue Build

Zero-to-one enterprise sales organisation. ₹2,000Cr GTV. 24 F500 mandates.

An IPO-bound B2B SaaS company selling through five business heads pitching five different products at the same enterprise buyer — no single voice, no institutional buying logic. Built the specialised Enterprise Growth Unit from the ground up: one organisation-to-organisation narrative, value-led not product-led, backed by real-time CRM intelligence — the function that closed Deloitte, EY, Marsh McLennan, KPMG, and Uber.

₹2,000Cr
GTV generated
24
F500 mandates
4
Big 4 & global broker relationships
FinTech · APAC Credit Infrastructure

Institutional credit infrastructure across six APAC markets. Tata Capital 5×. HSBC global.

A FinTech platform with alternate data capability and no institutional market presence across APAC. Built the joint GTM architecture and the technical integration stack — TransUnion DecisionEdge, AI underwriting, alternate data monitoring.

5×
Tata Capital lending ceiling
6
APAC markets activated
Global
HSBC India → worldwide
The named record · Fractional CGO

Arun Tyagi

Not what was closed. What changed.

01

TransUnion × Biz2Credit

Institutional credit infrastructure and multi-market GTM across APAC. Tata Capital restructured its lending ceiling from ₹300Cr to ₹1,500Cr in 18 months — HSBC India adopted the model globally.

₹1,200Cr
Portfolio growth
6
APAC markets
3
Global institutions
02

Marsh McLennan × Zaggle

The first global partnership between an Indian spend automation provider and the world's largest insurance broker — structured across all four Marsh McLennan brands.

1st
Of its kind in Indian fintech
4
Marsh McLennan brands
30%
GTM growth projected at signing
03

Carlsberg × Zaggle

Transaction-level card and MCC controls — a structural change to how supplier relationships are managed.

1.5%
Vendor spend reduction
3×
Faster reconciliation
100%
Transaction-level MCC controls
04

PaperMynt

Founded. A full-stack spend management and audit automation platform — Tata Croma paperless across North India, Adidas scaled from 3 stores to 120 in 18 months.

3→120
Adidas stores in 18 months
20%
Operating cost reduction
0→1
No backing. Institutional adoption.
05

Microsoft × Adobe · OgreLogic

Co-founded. Plug-and-play integration between Microsoft ERP and Adobe Commerce Cloud, rolled out across the US, MENA, and APAC.

3×
Faster go-live
1.5×
Adobe India revenue
Global
Rollout

Full profile: Arun Tyagi →

The named record · Fractional CTO

Deepak Tyagi

Five engagements. What the CTO actually changed.

01

India's first friendship app

Consultant CTO from a blank repository — full product architecture, the AI matching engine, subscription infrastructure, and the security and compliance stack across India, the US, and Singapore.

1M+
Downloads — India and USA
100K
Users within first month of launch
0→30→10
Team built up, automated down, same output
02

Starcar Germany

Revenue operations system for a national car rental network — daily competitor rate ingestion, fleet utilisation, and a degression logic engine codifying Starcar's exact revenue model.

15
Stations
Daily
Competitor intelligence
Zero
Platform replacement
03

Maharashtra SSC Board

Government edtech platform for the grade 1–10 curriculum — a low-bandwidth student app, admin and reporting panels, and concurrent examination infrastructure for simultaneous mass test-taking.

Gr 1–10
Curriculum covered
3
Surfaces shipped
Rural
Marathi-medium reach
04

NDIS compliance platform

Healthcare SaaS for disability services in Australia — participant management, care plans, shift notes and incident reporting, funding claim generation aligned to NDIS price guides.

NDIS
Price-guide aligned claims
Audit
Ready records by design
AU
Australian market
05

Project Hydro + Crosspay

Blockchain payment rails and global money transfer infrastructure — Ethereum wallet APIs, gas-free meta-transactions, a Plasma bridge contract, and the KYC layer through to Crosspay's London frontend.

10,000
Developer community
150
Countries
2
Live products — Hydro USA, Crosspay UK

Full profile: Deepak Tyagi →

The named record · Fractional CFO

Vidya Niwas Khetawat

In the room. Before it mattered.

Case studies coming. The record speaks through the IPO, the exit, and the companies currently being built.

01 · Public markets

Zaggle · NSE IPO

Full IPO financial architecture · Investor relations · NSE listing

02 · Exit

Clean Energy Startup Exit

Financial structuring for investability · Successful exit transaction

Full profile: Vidya Niwas Khetawat →

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